Saturday, July 24, 2010

intellectual relocalization

I believe that intellectual property requires the same social change of relocalization as commodities. As a society we need to re-examine the result of the copyright on our community on a very local level. Prior to recorded music, movies and television you had to go into your community and interact with people and go to a theater, bar or town center to see a live act. Most of the money that you spent went to the musician himself or a business owner in your community. In “The tragedy of suburbia” James Howard Kunstlern described a community worth caring about. It included space in which people were expected to gather and interact with one another. One of the biggest complaints about suburbia is that it is filled with box stores with large parking lots that separate humanity. What do they sell in those box stores? Copy righted goods, the result of America’s best intellectual property then outsourced to other countries to be produced in factories exploiting workers and the environment. The intellectual industry has centralized most of our brightest most ambitious people to essentially two U.S. cities. This funnels money away from local communities into the hands of the most connected. The rest of the country has become so bleak of culture that the only way to experience entertainment at a high quality is on the television, movie theater or ipod. This creates a much my high stakes competition for access and control of this intellectual capital. Some of the biggest American cooperation particularly movie studios, record labels and television networks are in the business of controlling and manipulating creativity. The most affluent consumers are determining this culture. If these corporations fail I don’t believe that it will be the end of music, art or entertainment. It will instead be created on a local level.
The intellectual property of woodworking is design. A designer doesn’t need tools or skill the same way a recording artist can use auto tune music or pre-recorded samples. If I only drew the design and then paid a manufacturer in China to produce my product, distribute with trucking and sold in a lot store in suburban America then I would be much closer to a recording artist. Live music is much closer to a craftsman who is capable of both create and produce his good on a local level. Recording when done well shows a direction in music the same way an unpractical but stunning dress on the runway; it is capable showing a direction and promoting an idea but its not something you would wear walking down the street. The evidence of this is the direction modern recording towards auto tune music and mouthing lyrics at living performances. They both rely heavily the looks of the recording artist and dancing to distract you from the absence of musicianship.
The internet may have ruined the old intellectual economic paradigm but I believe the open source model which relies on advertising, upgrades and cross promotion for its revenue can be economically successful on a micro level. A writer used to have to rely on a publisher to distribute their work. If I person instead gives this information away and create a large enough followership people related business which produce product will place ads on the site because an online followership is much more loyal than your typical consumer. You can then sell related products or physical copies of your work. This can be profitable on a smaller level because you cut out all of the middlemen and manipulators of information.
The current economics of intellectual property is a tournament system in which most people attempting to make a living with creativity fail but the ones who do succeed make absurd amount of money. This is caused by our copyright system in which money is made by controlling the flow of creativity and promoting heavily creative capital with makes them money. A movie studio ceo makes much more money than an actor or a director. If we relocalize intellectual property it will allow more people to make a modest living in the intellectual economy that stays within the community. If relocalization is going to happen it has to change on all levels of society, even yours.

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